NHL stores will be Asian-only this season
Posted On July 23, 2021
NHL stores around the world are being forced to make room for Asian-owned businesses, with one retailer in Australia announcing plans to open a full-on Chinese-owned store.NHL Store is a Chinese-run, five-store franchisee that’s located in Melbourne’s outer suburbs and operates its own online store.
The store will open on December 5, according to the store’s Facebook page.
NHL store has already been running in China for the past few seasons, with a team of Chinese players playing for the Melbourne Knights in the National Basketball League in 2015 and 2017.
The franchisee is currently seeking funding to help the franchise to remain viable.
The news comes as another Chinese-focused NHL store opens in the United States.
In February, Nando’s announced that it would open its first Chinese-themed store in Las Vegas.
Chinese stores have become increasingly popular in the NHL over the past couple of years, with several NHL franchises opening their own stores in the country.
The NHL has faced criticism for its lack of Chinese-language signage, and for a long time, many have complained that the league has not made any efforts to increase the number of Chinese owners in its leagues.
In 2018, NHL president Don Fehr said in a blog post that “there’s still room for expansion to the Asian market and we’re actively looking for Chinese owners, partners and fans to support the NHL.”